Purple Cow Ideas Management, We help technology organisations rework their businesses so they can build better relationships with their customers.

Facilitating Change

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"The key to success is to find a way to stand out - to be the purple cow in a field of monochrome Holsteins."

Seth Godin

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The Company No Frame

Our Company

We help technology organisations rework their businesses so that they can build better relationships with their clients.Our PhilosophyTo enjoy making the process and outcomes of optimising your organisation remarkable.With digital technology now at the heart of every sector, it has never been more important to ensure it is inextricably linked to business strategies and services that span on a global scale.Customers and clients around the world demand not only a better level of innovation from their technology suppliers but also from from the services provided alongside them. How you connect, communicate, and strategically develop requires long-term and remarkable thinking from those responsible for growing your business.Our ApproachWhether it's a specific problem related to your communication strategy or you recognise that the entire organisation need a change in mindset or a lift in motivation, we typically start with understanding the business vision and work backwards in order to move forward.For over a decade now, we've been working with technology organisations of all sizes throughout the world to help address above and below the line problems in a way that supports the existing strengths of the business.Yes we do a bit of consultancy, but without that part of the process we wouldn't be able to understand the problems and opportunities you face. But what we won't do is leave you in the lurch; what we do is get involved to play as large a part of the team as you need.Our greatest strength is applying our technical, sales, and marketing knowledge in a way that is easily understood and acted upon. When we get involved, we ensure that the good ideas spread throughout the whole organisation and not get stuck with a few good individuals.The team only work with organisations who wish to establish themselves as remarkable organisations within their IT industry. Using our knowledge, experience, and understanding of what it takes to achieve this, we bring over a decade of ICT business development experience ranging from start ups to Fortune 500 companies in technology, communication, distribution, and managed services.

The Team

Susanne Dansey (Managing Director)

Susanne

As Director of Purple Cow Ideas Management, Susanne has over 10 years professional experience in the IT Industry; from a UK SMB ICT managed services provider, to distribution, through to one of the largest and most innovative organisation in the world, Dell Inc. Susanne'’s drive and passion helped her successfully scope, win, and roll-out the largest SMB deal in Dell's history within Asia-Pacific and it is her ability to understand the technical, business, and personal aspects of selling that means nobody has come close since.Her business is still firmly entrenched within the Industry working with innovative businesses the length and breadth of our Channel to help rework the way they add value to their customers in what are otherwise trying times. What they do is not just as simple as marketing; it is about challenging habits, mind-sets, and creating remarkable strategies with sales firmly at the heart of everything they do. They play an active role in various IT Communities and work with a select number of clients to help retain their remarkability and drive innovative business growth.Susanne also established herself within the Partner Communities of HP, Microsoft, and Symantec both from a UK and worldwide perspective. Her knowledge of delivering real business results within these Communities helped her achieve the status of Microsoft Windows Small Business Server MVP a back in 2007. In addition, Susanne is a keen communicator of ideas through her blogs and has regularly presented to SMBs on behalf of global organisations and local Government organisations.She has successfully mentored, and worked with many business owners in the SME space all over the world. She also ensures that she re-invests in the local communities to assist young people coming into our industry. Susanne is an ambassador for STEM and Young Enterprise allowing her to reach out and support the future workforce seek inspiration and this year was selected as one of the top 250 people in the MSPmentor Awards.

Kris

S.Peers

"Susanne's relentless energy and enthusiasm for the people in the SME IT sector just grows and grows - and now expanding her business to provide business mentoring is great news for everybody. "

S.Peers, Thema Consultants, Kent, UK

D. Sobel

"One of the most community focused people I know. She's a great connector, and highly knowledgeable about the Microsoft community. Focused heavily on the SMB community, she is a great advocate for IT professionals."

D. Sobel, Evolve Technologies, Washington DC, USA

P. Fuggle

"Susanne has a wealth of knowledge and experience and I have found her invaluable in breathing life into our business strategies through her calm direction and detailed implementations."

P. Fuggle, Independent Project Manager, Cambridgeshire, UK

J. Knight

"Clients and competitor businesses alike appreciate the huge energy she brings putting solutions together."

J. Knight, Ellion Insight, Kent, UK

M. Boorman

"Purple Cow Ideas Management helps to develop our sales capability and gives us all-round awesome business and strategy guidance."

M. Brooman, RTS, Birmingham, UK

G. Howson

"Susanne's ability to quickly understand my business and provide insightful feedback and inventive recommendations has been invaluable."

G. Howson, Tonicity, London, UK

R. Tubb

"Susanne retains great respect in the UK SMB IT Community - I'd have no hesitation in recommending her work to anyone"

R. Tubb, JamesCash.co.uk, West Midlands, UK

L. Bolton

"Susanne has strong abilities to not only win, facilitate, and own big deals but closes them with a smile... A natural ability to project manage and co-ordinate complex situations and drives for customer satisfaction at all times."

L. Bolton, Dell, New South Wales, Australia

P. Orrock

"Susanne is an inventive person looking for alternative solutions that deliver over and above customer expectation."

P. Orrock, Dell, New South Wales, Australia

J. Senior

"Her fantastic communication skills and ability to empathize at every level - allowed her to build solid business relationships that her team and company could leverage."

J. Senior, Microsoft, Seattle, USA

A. Dow

"Susanne's understanding of the market and her creative skills make an excellent asset in any business. Creative, self motivated, and a pleasure to work with."

A. Dow, Computer 2000, Hampshire, UK

C. Yeung

"Susanne's representation of Dell has been a refreshing shift from the standard service you learn to accept from any large vendor. Why? She listens. She listens to your business problems and translates to solutions from a studied and in-depth knowledge."

C. Yeung, Areeba, New South Wales, Australia

D Niasoff

"Every time I meet with you, it really helps me focus on direction and work towards tangible goals."

D. Niasoff, Intelliworkspace, Manchester, UK

A Paul

"In today's brick and mortar professional world where people say 'time is money' and where everything revolves around ROI and TCO, Susanne comes in as a breath of fresh air, enriched in humane elements. With a focused approach to help businesses collaborate on the principles of trust, friendship, honesty, Susanne has stood by me and our business to help us achieve sustained business relationships with our internal and external stake-holders and customers."

A. Paul, Zylog Systems Europe, London, UK

Kris

Susanne

Krishen Nagamootoo (Channel Development)

Kris' established background in the Partner Channel has allowed him to work with a range of technology companies; from System Integrators (SIs), Independent Software Vendors (ISVs), hosting partners and Managed Service Providers (MSPs). As a senior Sales Manager within Microsoft Kris was highly successful in forging key relationships with Microsoft Partners at a senior level in order help to drive company sales.His key skills in this role were coaching and developing his team members, in order to drive them to success.After leaving Microsoft, Kris decided he hadn't seen enough of the world and left the UK to travel around South America, learning Spanish and meeting his Italian fiancée along the way. He then settled in Italy for a while, to start a family, and whist there taught English to adults within various organisations.Now back in the UK, Kris is the Channel Development Manager for Purple Cow Ideas Management helping develop and rework nationwide Partner Programme for some of the most highly respected organisations currently in operation within our Channel.

Kris

Services

How we help

How we help
VARs
Channel Communities
Vendor

How we help

Purple Cow Ideas Management helps organisations in the IT & AV Channel rework their businesses to build, deliver, and enhance their customer relationships in order to improve their bottom line.We offer Vendors, Distributors, Managed Service Provicers (MSPs), Value Adding Resellers (VARs), and IT Professionals the ability to redefine the value they deliver and communicate it in a way that reduces overheads, offers a quicker time to market, and does it in a way that is remarkable.To find out more, find which best suits your profile from the list below:ICT Resellers, VARs, MSPs, and IT Professionals >click hereCreators of ICT Communities and Industry Enhancers >click hereSoftware, services, and hardware vendors >click here

VARs

The IT & Telecoms sector provides the engine for productivity and future growth across the whole of the UK economy.It is our sector that underpins the economy and plays an integral part of information, business and consumer services, health and leisure, and modern day social networking.With a Gross Value Added (GVA) contribution of £71 billion (8.4% of the total the economy), the UK has one of the best track records in the world for developing IT-enabled business solutions focused on delivering business value.IT professionals across the world face the constant challenge of remaining remarkable in a crowded industry and communicating the right message to the right people at the right time can often prove to be a challenge.With the growing trend towards services, IT professionals must now look to new ways of delivering existing experiences and discover new ways to implement new revenue streams whilst maximising profits.Purple Cow Ideas Management exists as a result of over a decade of experience working within the realms of technology and understanding what it takes for a business to succeed in this highly evolving technology-driven industry.By taking an objective view on a company's business operations, Purple Cow Ideas Management essentially plays 'wing-man' to your organisation to help guide you to a renewed and strategic business model.In doing so, you stand out from the 'herd', you become the one others notice... the purple cow.Clients appreciate that we've been there, experienced the challenges, and have a long-term view needed to drive sustainable results. Sharing ideas, doubts, and experiences make for a better working relationship, and one that we here strongly champion.If your business is at the point where it needs to do something different, let us help you facilitiate change. Drop us an email or call us on 01634 30 40 60 to understand the opportunity.

Channel Communities

With 1 in 18 people employed in the UK work in the IT & Telecoms workforce, there is a real need to provide adequate support to help further the development of this sector.As various trends develop within the marketplace, clear opportunities for organisations positioned to support the industry are never more apparent. An extreme gender imbalance and a rise in the number of older and experienced workers highlights the need for the education of people, from school age to those in senior positions working within global corporations.For every industry, there are dozens of community groups in place that are too often stifled due to a lack of leadership and vision. High capital investments with little or low return creates a disenfranchised network of professionals that can often lead us back to square one.What's needed is a drastic rethink of our channel and how it is supported by organisations specifically in place to help with the education and leadership within our industry.Purple Cow Ideas Management has had extensive experience working with community programmes, SMB ICT providers, and worldwide vendor partner programmes that can enhance strategies and open up new ways of thinking.Our ability to communicate with an understanding of what it takes to operate within this sector makes us an ideal alliance manager when it comes to creating a conduit between both ends of the channel.If your organisation is at the point where it needs to do something different, let us help you facilitiate change. Drop us an email or call us on 01634 30 40 60 to understand the opportunity.

Vendor

Across the UK, government is looking to increase the role of employers in addressing skills needs placing a stronger emphasis on collaboration between industry, government and education, and considering where intervention can have a real and beneficial impact.Our sector is key to unlocking potential, contributing to a more prosperous and inclusive society and ensuring that the UK is a global leader in the digital economy.With so many partner programmes in place, achieving real traction does not always happen, and typically results can be carefully worked so that they are interpretted according to the targets and initiatives set out.Reaching out to the Channel has always been a problem since resources, know-how, and experience is typically inconsistent and prevents long-term success.Purple Cow Ideas supports existing programmes and developing strategies by offering an objective perspective to current thinking. Our network of professionals allows us to glean invaluable feedback and communication that helps serve organisations and teams working towards delivering improved Customer and Partner Experiences (CPE).If your business is at the point where it needs to do something different, let us help you facilitiate change. Drop us an email or call us on 01634 30 40 60 to understand the opportunity.

Events

Offline Events

Offline Events

OfflinePrevious AppearancesSMB Nation, 2005 'How to market more effectively to small businesses'.Redmond, WASMB Nation, 2006'The Power of the Community'Amsterdam, NetherlandsMicrosoft World Partner Conference, 2006'The Power of the Community'Boston, Massachusetts, USMicrosoft SMB Symposium, 2007'The Power oft he Community'Reading, Manchester, Edinburgh, UKMicrosoft World Partner Conference, 2007'Dare to be Different: How to Demonstrate Business Value through providing Great Customer Service'Denver, Colorado, USMicrosoft Irish Partner Community Event, 2007'Dare to be Different: How to Demonstrate Business Value through providing Great Customer Service'Dublin, IRE'The Power of Vista', 2007Maidstone, Kent, UKBusiness Link 'What's Stopping You?' Events, 2007'Be an IT Girl' Various locations across the south of England, UKWestcoast Small Business Forum, 2008Reading, UKBusiness Link 'What's Stopping You?' Events, 2008'Dare to be Different: How to Demonstrate Business Value through providing Great Customer Service'Various locations across the south of England, UKSydney IT Pro User Group, 2009Microsoft Australia, Sydney, AUSAMITPRO, 2010'Who cares about your business?'Birmingham, UKComptia EMEA Conference, 2010'Community is Dead, Long-live Mega Collaboration'London, UK MP3 | SlidesThames Valley IT Professionals Group, 2011 (March)Reading, UKLondon IT Professionals Group, 2011 (April)London, UKAMITPRO, 2011 (May)Birmingham, UKNEMO (1991) Office Products Buying Group Annual Conference, 2011 (July)Glamorgan, UKYoung Enterprise Launch Evening, 2011 (September)Croydon, UKFuture AppearancesCompTIA EMEA Members Conference, 2011 (November)London, UKSMB MVP Community Roadshow, 2011 (November) West Midlands, London, Reading, Edinburgh, UKPublished Articles'Get IT in Your Community', SMB Nation Issue 1-1, July 2006'UK SMB Symposium', SMB Nation Issue 1-9, April 2007

Online Events code yellow.jpg

Previous AppearancesOnline2005SBS Show Episode 2 >click here to listenSBS Show Episode 9 >click here to listenSBS Show Episode 10 >click here to listen2006'Code Yellow' Page 13 >click here to read2007Microsoft Small Business Symposium 'The Susanne Dansey Interview' >click here to read2010'Advice for Positive Growth in 2010' >click here to view'SMB Community Podcast' >click here to listen'Need to Know' Podcast >click here to listen' AccreditUK's Advent Calendar - Day 2' >click here to watchArticles and Mentions (2005-2011)'Guide to Organising an IT Pro Group' > click here to read'SMB National Annual Conference' >click here to read'The Windows Vista and Office SMB Launch' >click here to read'Partners find Power in Numbers' >click here to read'Congrats to Susanne!' >click here to readAMITPRO >click here to read'Dave Sobel & Susanne Dansey _AMITPRO' >click here to read'Building a Great Team' >click here to read'See you in Heathrow!' >click here to read'Long Live Mega Collaboration at the CompTIA EMEA Conference' >click here to readGuest ArticlesMotivational Steps (2011) > January, February, March

Contact

"Business Leaders need to be able to release the transformational power of IT"

e-skills uk

Info

Telephone+44 1634 304060Emailinfo_purplecowideas.co.ukInterested in finding out more about the concepts behind Purple Cow? Why not grab a copy of Seth's book here.